One of them is for Maurilio Amorim, the FBC Jax church marketing consultant, and trusted advisor of Mac and Debbie Brunson.
Maurilio, since you posted 40 or so "twitters" while here at our conference, the Watchdog will post a few "twitters" here for you to read, some advice that might be helpful to you coming from a layperson at one of your biggest clients:
- First, we do like your website design. Nice work on the FBC Jax website. We were only sorry it took 2 years to get there, but maybe that was our fault and not yours.
- while you are hired by and serve for the pleasure of the Brunsons, keep in mind the paychecks your company receives for your services here say "The First Baptist Church of Jacksonville, Inc." This means your clients are the people of FBC Jax, not the Brunsons. Never put down your clients in public. Never. Even when "attacked" or put down yourself. Its not about you, its about your client.
- as a "consultant", you should never be about "you". A good consultant is willing to work behind the scenes, willing to never get one ounce of credit for anything. Its about your client and the best interests of your client. Your intent should not be to make yourself and your jokes wisecracks known, but to help your client achieve their mission. Your twittering during our conference did NOT help us, it drew attention to yourself, often in a very distasteful manner.
- For as long as you are a consultant of a church especially, lay low. Know that the source of your consulting fees from our church is NOT the generosity of Mac and Deb Brunson, it comes from people who sit in the pew, who are told to tithe to the church out of love and obedience to God. Many of them are people of very humble means, much less than yourself - and they wonder why God's man needs to hire a marketing consultant at all, and even more so when they see that consultant "twittering" about a very lavish lifestyle (at least as compared to them) that they lead.
- As you twitter about the expensive hotels and meals, the Armani suits and Kenneth Cole shoes, while making fun of "polyester suits" of the southern baptists, the six-head showers and Vegas vacations and trips to the spa and personal trainers and yoga class, the fat guy "spilling into" your seat on the airplane, how some think you look like a "movie star" - it all wreaks of "elitism" and some of the people in your client's churches WILL begin to get upset about how their money is spent on such a consultant. Your pastor/clients who maybe life your same lifestyle might not mind your elitist twitters, but people in the church pews might. I'm not saying to not enjoy those things if God has blessed you financially, just don't twitter about them!! However, you're probably as safe as anywhere at FBC Jax since the people here have no say in any form as to how the money is spent, but the lay people in other churches who actually might sit on a budget or finance committee might just be looking closer at A-Group expenditures, especially during these difficult times. Lay low, my friend. Help the churches who have hired you, and stop the elitist twittering.
- definitely don't make jokes that might be interpreted as "homosexual". Your twitter about having a "man crush" on Tim Tebow was quite disturbing. Especially someone with your polished and well-groomed "look"...some might actually believe you. Much truth is spoken in jest, as they say, so stay away from the "man crush" remarks (you made that remark about Tebow twice now on your twitter).
- the brand that is most important is the brand of your clients, not your own. You should have been there to hear Jerry Vines speak, even it that would harm your brand to be seen listening to the old "fundamentalist" Jerry Vines. As Mac said, we should honor and respect those who have come befor us and laid the groundwork for today's ministry. The pastor of your client church, FBC Jax, has great respect and admiration for Jerry Vines, and if for no other reason than for respect for Mac, you should have sat and listened to Vines, maybe even twittered some kind words. If you were going to twitter during J.D. Greear's message about how great he was, then by golly stay for Vines too. And your twitter coming forth from the Chart House restaurant during Vines sermon was a slap in the face to Vines, Brunson, and the people of FBC Jax who PAY YOU your consulting fees.
- the fact is: if you can't stay and listen to Vines and Johnny Hunt, if that doesn't fit your "brand" and you don't want to be seen listening to them, then you should choose your clients more carefully. Maybe FBC Jax is not a good fit for you. Mac has called us a "hotbed of legalism", so maybe your services are better used in more modern, seeker-friendly churches where the people will buy into the church marketing concept of growing a church. Perhaps aligning yourself with Mac and FBC Jax might not be in your company's image.
- as Mac's trusted advisor, and as a consultant that has worked with pastors to develop their "stage presence" (you twittered about that recently), please help Mac. Help Mac know that if he is going to pastor a mega church, especially a multi-campus mega church, 90%+ of the people will never know him personally and thus his "stage demeanor" must be in line with his personal demeanor. If he is angry and condenscending in the pulpit, then his people will assume that is how he is out of the pulpit. Please help Mac in this area...or help Deb help Mac.
- Finally, Maurilio, please take a look at the strategies you have implemented at our church and pastor's conference. The embarrassing low turn-out from pastors and church members at the Pastor's Conference this year should cause you and Deb and Mac and Trey to take a hard look at what direction you are taking the church. One of the things that made the conference a favorite of so many over the years was its uniqueness. It was geared toward conservative, Southern Baptist pastors (yes, some polyester wearers), who enjoyed hearing from the Vines, Hunts, Rogers, etc. and who wanted to hear how FBC Jax was growing the church. News flash: conferences like the one we just had are EVERYWHERE. Implementing a PR firm with a promotions plan to sell advertising was a BAD MOVE. It made our conference look like any other non-denominational conference held in convention centers every week.
That is all, I suppose. Stay humble, Maurilio, even though you are enjoying success now.