I wonder if Fellowship Church contacted Gatorade to get approval to use their logo and to make a parody of their trademark name by calling it "Haterade", and then having Ed Young, Jr. take a sip acting and turning his nose up at how nasty it tasted.
Most companies guard the use of their trademarks and logos very carefully, so I doubt Gatorade would actually give approval for the use of their logo and trademark name in this fashion. But who knows, maybe Fellowship Church lawyers sent letters to Gatorade asking for approval and received it. One would hope so, especially considering the video in which this logo and trademark name parody exists had a commercial purpose - unlike my use of his sermon videos - as the entire video was a plug for a church conference to which people had to shell out money to attend.
I enjoyed the Wartburg Watch's post yesterday taking Ed Young to task for the takedown move. Go read it here.
Below are still shots from the Ed Young YouTube video for the Hillsong Church Conference containing the "HaterAde"....and I'm using these under the Fair Use doctrine. That would be funny, if Fellowship Church files a copyright infringement claim with Google regarding my use of pictures of his video in which he is using a copyrighted logo and trademark of a commercial product - but I wouldn't be surprised!