Well, today the Evangelical Council of Financial Accountability (ECFA) has announced a "Growing Generous Givers" webinar this Thursday, April 7th, for only $35!! Notice the preacher's head and the backdrop of Benjamins and Jeffersons and personal checks. Perfect.
One of the tag lines of the conference: Unleash A Generosity Surge at Your Church in a Sluggish Economy.
The same group that Senator Grassley is hoping will encourage churches to be more financially transparent and thus avoid federal legislation in the area of religious organization fund raising - is actually hosting a webinar to help churches squeeze more money out of their people. And their logo has a pastor's head overlay-ed on top of a pile of money. I'm sure Grassley is going to love that! It would have been better to have him with a fist full of cash in his hand!
Who has ECFA hired for their webinar? Why none other than "bestselling generosity author" Brian Kluth, also described as "one of the world's leading authorities on charitable giving and generosity". Experts in generosity? Can't we just call it what it is: "fund raiser". We've had people for decades know how to "raise funds", but in the church that wouldn't go over well, so we call them "generosity consultants".
Click here to see Brian Kluth's "Maximum Generosity" website where churches can buy his resources on how to get your people to be more generous. Can't be too much longer and we'll see informercials on this.
If we have "generosity experts" marketing their wares to pastors, how long before the SBC seminaries start pumping out PhD's in "generosity"? Shouldn't every mega church have a PhD in "generosity", aka "fund raising"?
Look below at the blurbs from the ECFA website and blast email - while the speaker isn't using Alec Baldwin's "AIDA" approach, it is awfully close: the five I's: Instruct, Inspire, Influence, Involve, and Ignite!
And of course, he'll explain three things you can do, pastor, to increase giving 10% in the next 12 months.
Here's a strategy: how about preach the gospel, convert the lost, and then just let the Holy Spirit grow your church and let them give according to New Testament standards?
Nope, the gospel and Jesus aren't good enough anymore. We need more. We need to pay generosity consultants to tell our pastors how to tell us how to give more money and stop being stingy.
Preach Jesus, love people, teach people to love Jesus, and see what happens.
This dynamic webinar will provide your church pastor, staff, and/or committee members with…
Key highlights from 1,500+ Churches on the STATE of the PLATE Research on Giving/Budgeting/Generosity
Valuable insights from 1,400+ Families on the VIEW from the PEW Research on Finances/Debt/Giving
The 5 I’s: Proven Ways to INSTRUCT, INSPIRE, INFLUENCE, INVOLVE, and IGNITE people to greater generosity and increased giving
3 Things Any Church Can Do to Help Increase Giving 10% or More in the Next 12 Months
$60 IN FREE BONUS MATERIALS: 50 Best Practices & 80 Best Websites to Increase Church Giving eBook ($29.95 Value) with a 12 Month Stewardship Planning Calendar Worksheet, State of the Plate Executive Summary ($14.95 Value), and View from the Pew Executive Summary ($14.95 Value)
Opportunity for Q&A
This webinar will encourage generosity in your church as we review the results from the State of the Plate and the View from the Pew surveys.