Received an email from someone who has seen several new TV commercials that have been running late at night, perhaps on Channel 12 or Fox News. Maybe we paid for those in our special "Media Evangelism" offering on Resurrection Day.
One of the TV spots could be entitled "Your Third Place". It features Mac holding a large coffee cup, probably in his study as it looks like there are books in the background, and explaining how the success of Starbucks is attributed to their stores being not just "coffee shops" but "third places" in peoples' lives. Mac explains how everyone needs a "third place" in addition to their "home" and "work" - the third place where they can gather, relax, meet people, etc. Starbucks has created environments at which people are comfortable as the "third place" in their lives.
Then Mac says: "Why not consider something very radical: make FBC Jacksonville your 'third place'". He says a few other words about the church, then closes with the very witty invite: "You visit FBC Jacksonville, and after the service the coffee is on me.". Aw shucks, Mac wants to buy you a cup o' joe; oh boy, I can see the crowds coming to have some coffee with Mac - is he just speaking figuratively, or is there a place where we can enjoy a latte with Mac?
Nothing new and innovative here; the church marketing bunch has been presenting this concept of the church as the "third place" in people's lives for quite a while. I'm just not sold on the idea that our church is really going to be an attractive place for some person to try it out as their "third place".
Just thought I'd share this with you, since its likely you'll not hear anything from Mac on the results of the Media Evangelism offering otherwise he'd have told you already and you might not be up late enough to see these spots. As one poster said here earlier, the decision to buy the TV spots and the decision to put Mac on INSP network was probably already made and in the works - the Media Evangelism offering was really not really a means of raising the funds so we could do these things - but a ploy to raise funds to help pay for something already decided upon. My guess is that we'll hear nothing about the Media Evangelism offering, but come May we'll see InLight back on at INSP network. You can bet the Watchdog will be watching and will let you know.