"Sometimes because pastors don't know any better, they don't have any tools, they don't know how to put the pieces together, how to really connect the great story of the gospel to the community. So I felt a burden to do that..." Maurilio Amorim
---------------------Many of the good people at FBC Jax and other churches that have had their offerings used by their church leadership to pay for Maurilio's services, probably have never seen or heard him. Now you can, and he gives the story of how he was called into his ministry and how he views his role in your church.
Maurilio was brought in day 1 at FBC Jax after Mac Brunson was hired. Maurilio has been a trusted friend and advisor to the Brunson family, as he was a consultant for Brunson at First Baptist Dallas. When he came to FBC Jax, Maurilio played a key role in reshaping the staff, interviewing all ministers to make recommendations on who stayed and who did not, and how the organization should be restructured. He played a very key role behind the scenes the first year Brunson was at FBC Jax. And of course, he along with Trey Brunson transformed the pastor's conference into a marketing bonanza, selling promotions packages that included the selling of messages on the church's screens and actually selling the benefit of having the "emcee" mention a ministry or product from the pulpit.
In the interview Maurilio speaks of how he received the vision from God for his company. Like many of the mighty men of God these days, he received his vision on a mountain top. But unlike Mac I don't think Maurilio's vision occurred while riding a donkey to the top.
I have said before that the premise of his assistance given to churches seems to be standard Marketing 101. We're told by Al Mohler that pastors are "appointed by God", and we're told that pastors are not "hired" but rather are "called by God" himself to pastor a church....yet we also must believe that our called and appointed pastors need to hire a guy like Maurilio to connect the gospel message to the community. I thought the pastor was called, and trained for years and years in seminary on how to teach and reach and preach. But apparently these pastors don't have the tools, or "don't know any better" and they need someone like Maurilio:
"The gospel is alive and there is dynamic things happening. Sometimes because pastors don't know any better, they don't have any tools, they don't know how to put the pieces together, how to really connect the great story of the gospel to the community. So I felt a burden to do that, to become that person, to create a company that would help pastors, ministries, colleges....to help tell their story. But more than that, how to connect the gospel to the community."
Unbelievable. It is so sad that in this day of church marketing, our CEO pastors need to hire a marketer to help them "connect the gospel to the community". I thought that was what they earned MDiv's and PhD's for at seminary.
Perhaps the day will come when our churches stop being run by CEO pastors and their hired marketing consultants to achieve certain revenue and giving unit targets.
Perhaps the day will come when our churches stop being run by CEO pastors and their hired marketing consultants to achieve certain revenue and giving unit targets.