Before going any further, let's be clear about something.
First Baptist Jacksonville is not dead. The church still exists, it still has a significant ministry, and under Heath Lambert it has made the painful decisions necessary to get itself back onto solid financial footing.
But let's not kid ourselves about what happened either.
The First Baptist Jacksonville of the 1980s and 1990s, the church that was once one of the largest and most influential churches in America is gone.
This was once a church that drew enormous crowds into downtown Jacksonville every Sunday. It hosted one of the premier pastors' conferences in the country. Its pastors were nationally known Southern Baptist leaders. Its downtown campus sprawled across city blocks, and in 1993 it opened an approximately 11,000-seat Main Auditorium because, amazingly enough, they actually needed the seats.
Today, First Baptist isn't even close to being the largest church in metropolitan Jacksonville, much less one of the largest churches in America.
And perhaps nothing illustrates that decline better than what is happening right now to the Main Auditorium.
They're tearing the thing down.
For those of us who were actually sitting inside that building when it opened in 1993, that's difficult to comprehend. This isn't some 120-year-old sanctuary with rotting floorboards and bats living in the steeple. The building is barely more than 30 years old.
The auditorium isn't being demolished because First Baptist Jacksonville ceased to exist.
It is being demolished because the First Baptist Jacksonville that needed an 11,000-seat auditorium ceased to exist.
That's an important distinction.
And that's what I mean when I say the wrecking ball came twice.
The literal wrecking ball is arriving now. The figurative wrecking ball began swinging years ago as the church lost thousands of members, financial resources, national influence and ultimately much of the downtown campus that generations of First Baptist members sacrificed to build.
Heath Lambert eventually inherited the aftermath. To his credit, Lambert made some extraordinarily difficult decisions. He sold property, dramatically reduced the church's footprint and put First Baptist on a sustainable financial course.
But by then, the old First Baptist Jacksonville empire had already been decimated.
So while we're watching the Main Auditorium come down, I thought it might be interesting to go back through nearly two decades of Watchdog history and ask a rather obvious question:
How in the world did we get here?
How does one of America's great megachurches go from needing an 11,000-seat auditorium to watching that same auditorium demolished barely three decades after opening it?
It wasn't one thing.
The wrecking ball swung several times.
I'm going to look at what I believe were the five biggest blows.
And here is blow number one.
Blow #1: Homer Died, and Nobody Was Looking Out for First Baptist Anymore
It would be tempting for me to rewrite history and claim that First Baptist's problems began when church leadership stopped listening to ordinary members.
But longtime First Baptist members would laugh at that one.
Let's be honest.
Homer Lindsay wasn't exactly running a congregational democracy.Homer ran First Baptist Jax.
Jerry Vines, Homer's co-pastor beginning in the mid-1980s, was the magnificent preacher in the pulpit. But Homer was the guy running the church.
Homer didn't spend his time traveling around the country building the Homer Lindsay Ministries brand. He wasn't constantly looking for the next conference, book deal or opportunity to expand his national profile. Homer was in Jacksonville. He knew what was happening at First Baptist because First Baptist was his life.
And let's not romanticize the governance structure either. The trustees weren't exactly sitting around a mahogany conference table carefully exercising independent oversight over Homer Lindsay.
Homer made the decisions. The trustees knew Homer made the decisions. The congregation knew Homer made the decisions. And Homer knew everybody knew Homer made the decisions.
That was First Baptist Jacksonville.
And Homer didn't particularly care for critics either. Homer would have hated this blog.
Years later, after Homer had died, Vines had retired and the Watchdog was in full swing, Vines returned to preach at the Pastors' Conference. During his sermon he talked about what he did with anonymous critical letters, and therefore presumably anonymous blogs.
He threw them away.
And, as I remember it, he joked that he would spit on them first.
The crowd loved it and giggled and clapped.
So spare me any revisionist history about the golden age of First Baptist leadership carefully considering anonymous criticism, distributing member surveys and holding listening sessions.
[Revision after posting: I have to be fair to Heath Lambert - one of the aspects of his leadership when he was leading the church through the massive restructuring: huge personnel cuts, selling properties, etc., was he actually held town hall meetings where members could step up to an open microphone and ask questions or air grievances. That was absolutely unheard of in FBC Jax history! Imagine ANY mega church having an open microphone session, live streamed online and posted to YouTube!! So it certainly was a different day under Heath's leadership as he led them through the darkest period of the church's history]
That wasn't First Baptist Jacksonville.
But there was one enormous difference between the Homer era and what followed.
Homer loved that church.
Whatever you think about his leadership style - and there was plenty to criticize for sure - Homer had a vision for First Baptist Jacksonville. He believed that enormous downtown campus existed to build the church and fulfill what he believed was the Great Commission.
He wasn't building a personal brand.
He wasn't using First Baptist to sell Homer Lindsay books transcripted from his sermons.
He didn't negotiate the intellectual rights to his sermons.
He wasn't selling cruises like "Sail the Danube with the Lindsays" or "Holy Land with Homer" trips
First Baptist wasn't a platform for Homer Lindsay Enterprises, LLC.
It was First Baptist Church of Jacksonville.
Then Homer died.
And in hindsight, I believe that may have been the first swing of the wrecking ball.
As Heath Lambert himself chronicled years later in his podcast series "What Happened at FBC Jax," the decline in membership and attendance began around 2000. Interesting timing.
Because First Baptist's problem wasn't simply that enormous authority had been concentrated in a few hands.
Let's be more accurate.
It had been concentrated largely in one hand: Homer's.
The problem was what happened when Homer disappeared but the system didn't.
First Baptist still had a congregation conditioned to trust its senior leadership. It still had enormous financial resources. It still had tremendous institutional prestige. It still had trustees accustomed to deferring to the senior pastor.
What it didn't have anymore was Homer Lindsay standing there making sure that First Baptist Jacksonville came first.
And slowly, in my view, other interests began creeping in.
I wrote about events such as "A Time to Stand With Israel," which I believed had precious little to do with the actual mission of First Baptist Jacksonville and looked much more like a fundraising enterprise taking advantage of the church's enormous platform.
My criticism of that event apparently didn't win me any Christmas cards from the powerful layman who helped coordinate it. In fact, I have long believed my criticism of that event helped seal my fate when it came to the extraordinary efforts eventually undertaken to discover the identity of the anonymous Watchdog blogger.
Then there was the once-great Pastors' Conference.
I watched something that had been a genuine ministry of First Baptist Jacksonville increasingly resemble a Christian marketing convention.
Products. Promotions. Celebrity preachers. Cruises with the pastor. Holy Land trips.
Apparently the Great Commission needed a travel agent.
Somewhere along the way, it seemed to me that the question changed.
The old question was:
"How can First Baptist use its resources and the sacrificial giving of its members, to accomplish its mission?"
Increasingly, the question seemed to become:
"How can this enormous audience and platform be used to advance the interests and opportunities (and pocketbook) of the senior pastor?"
And that distinction matters.
Homer Lindsay could be controlling. He could be stubborn. He could run the church with an iron fist.
But I never doubted whose interests Homer believed he was protecting.
First Baptist Jacksonville's.
Once Homer was gone, the church retained all the vulnerabilities of the system he had created: concentrated authority, tremendous institutional prestige, trustees accustomed to deferring to the senior pastor, and a congregation conditioned for decades to blindly trust the man behind the pulpit.
What it no longer had was Homer.
And perhaps that was the first swing of the wrecking ball.
The one hitting the Main Auditorium today is just a lot easier to see.
Wrecking Ball Blow #1.
Stay tuned.
We've got four more swings to go.