First Baptist Jacksonville is "sponsoring" a Salvation Army Kettle at the Avenues Mall in Southern Jacksonville - we have committed to "man" the kettle for the entire holiday season and church members can sign up for an hour slot at the FBC Jax website.
Yesterday at the beginning of the service we were treated with a video promo piece for this "ministry" featuring Mac in a Santa's hat and Salvation Army apron in his swank library in his office suite, where Mac unveiled this incredibly generous gesture on the part of FBC Jacksonville. The kettle poster has the FBC Jax logo on it so that donors will know we are from FBC Jax...and Mac said this is a great way to spread the gospel - but didn't say exactly how we would spread the gospel by having church members ring a bell.
But here's an excerpt from the FBC Jax Website that shows Mac's real motive for having us ring the bell:
Our kettle will be located at the Avenues Mall off of Philips [sic] Hwy. and Southside Blvd. just south of I-95 (Food Court area). This will allow some exposure in the area of the new south campus. All proceeds will got [sic] to help the Salvation Army'd [sic] effort to help the needy families with food, toys, etc. during the Christmas season.
How can we get "exposure" for our new campus? Let's ring the bell for the Salvation Army at the Avenues Mall! We can get our "brand" down there! Free exposure!
Since this is a marketing move, we need to maximize the FBC Jax brand exposure, and we need to make sure we have coordinated marketing messages to those who put coins in our bucket. So for those of you ringing the bell, the Watchdog has just received from the A-Group some of the scripts you can use while ringing the bell that will help draw people to our new satellite campus:
"Ring a ring....Merry Christmas! Thanks for the change and digging deep, come hear Mac Brunson at our new campus, he'll be beating his sheep!"
"Ring a ring...Thank you for sharing your money with the poor...visit our south campus on Easter and Mac will be asking for more!"
"Ring a ring, ring...Have a blessed Christmas season...that gift you gave sure was swell...our new satellite campus will be where you can hear Mac yell."
"Ho, Ho, Ho...Merry Christmas, thanks for the coin, visit our satellite and agree to tithe, and you will be welcome to join!"
"Happy Holidays...isn't the weather getting cool? Drop in a quarter, and let me tell you about our new for-the-rich downtown school!"
"Ring, Ring, Ring....thanks for the dime even though you're short on money these days...by the way our pastor says 'Praise Jesus you got no raise'!!"
"Merry Christmas - we're starting a satellite campus and that ain't no lie...come and visit and you'll see Jim Smryl preach without that legalistic tie."